Is it banned for Ford dealers to resell F-150 Lightning trucks to customers?
According to Roadshow, Ford now permits dealers to bar consumers from
reselling the F-150 Lightning for up to a year following the purchase of the car.
By providing dealers such latitude, Ford is truly making things difficult for potential purchasers of the F-150 Lightning
from hefty markups, extended wait periods, and a "no sales" restriction.
Dealers may worry that if Ford doesn't let them to add a significant markup to Lightning costs
some customers would purchase one at a reasonable price and then sell it for an even higher price.
Therefore, mistreated dealers can lose their ability to distribute F-150 Lightning trucks for
the entirety of the 2022 model year if Ford dealers continue to demand additional fees.
Ford said that the authorisation was given in response to a dealer query concerning their capacity to mandate
that consumers maintain their new F-150 Lightning trucks for a year following the date of purchase.
According to Ford, a small number of dealers are requesting buyers to make several deposits in order to secure a reservation for the F-150 Lightning.
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