In a middle-class family, Michael Jordan was raised. Despite his parents' sufficient income, they struggled to provide for their five children.
So, as soon as MJ got famous, he started doing everything he could to establish himself as a brand.
His association with Nike and the ensuing Air Jordan brand allowed him to stand out from other celebrities.
Magic Johnson was one of those celebrities that was envious of Michael's shoe deal.
Like many other upscale brands, the identity of Air Jordan is not subtly hidden. Like Michael Jordan,
Air Jordan is as colorful and extravagant as it gets while still managing to preserve a certain level of sophistication.
Like many other upscale brands, the identity of Air Jordan is not subtly hidden. Like Michael Jordan,
Air Jordan is as colorful and extravagant as it gets while still managing to preserve a certain level of sophistication.
For every hooper, every youngster who aspires to play in the NBA or WNBA, owning a pair of Air Jordans is akin to completing a rite of passage.
Lazenby described how Magic Johnson was envious of Michael's deal in the book.
According to the author, the Lakers legend was shocked to learn that Michael Jordan had a larger contract than he did.
NBA Update: The NBA Just Banned Off-White Uniforms for the Most Annoying Reason
NBA Update: The NBA Just Banned Off-White Uniforms for the Most Annoying Reason
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