When you believed businesses couldn't possibly bombard you with more commercials, technology showed you wrong.

Digital (or virtual) advertisements are commercials that are added to media after the fact or right away.

Additionally, during the pandemic, NBA broadcasts started including digital advertisements on the basketball floor.

Some of the jerseys were mistakenly too similar in hue to the polished wooden flooring of NBA arenas, creating the illusion of a green screen.

As a result, players wearing the infringing attire distorted digital advertisements, as was first observed by

Paul Lukas, the uniform-obsessed aesthetics enthusiast and UniWatch weekly author.

Specifically, the proliferation of digital ads forced the Milwaukee Bucks’ to give up their cream-colored jerseys.

The uniforms were an alternate used during some games from 2017-2020.

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